The campaign aimed to raise awareness about homelessness. To emphasise depressing facts about homeless people, chalk outlines of human figures, which remind those walking by of deaths or crime scenes, were drawn on the walls, and cardboard tombstones that contain tragic statistics and facts about homelessness were placed with the drawings. Moreover, in order to stay in the legal frame and to avoid issues about vandalism, easy-to-remove materials including chalk and masking tape were used for the executions.